Sanctuary Presentation

Video of puffer fish in action:

Label Redesign

For this project I chose a product featuring script typeface to recreate and design a new product within the same line. I chose Whitman's because 1) I LOVE chocolate and 2) I knew the embroidered effect would be the most challenging to recreate compared to other products I considered.

Original product label

Original product

For the redesign, as mentioned above, I focused primarily on trying to create an embroidered look. The textures in my version are more realistic than the original and thus, in my opinion, more engaging. For the new product I decided on a sampler that featured only Dark Chocolates so I used a dark brown, fabric background. I also changed the color of the subtext to the yellow of the original so that it would be visible.

Redesigned label

Redesigned product

Script Label Search